Campaign on period pain

November 03 2017

A NEW campaign group formed by three Fishponds women is bringing the message that ‘poverty is pants’ to Bristol.

A NEW campaign group formed by three Fishponds women is bringing the message that ‘poverty is pants’ to Bristol.

The campaign aims to highlight the problem of ‘period poverty’ where women in the UK are having to choose between buying sanitary products or food.

Alison Findlay, Kate Brooks and graphic designer Helen Miller, who designed the ‘poverty is pants’ logo, were determined to do something when they discovered how girls were missing school due to being unable to afford basic sanitary hygiene products. 

Kate said: "Foodbanks have discovered that women are having to choose between affording food or sanitary towels, which means girls are routinely trying to use toilet rolls, rags and even socks. This is degrading, unhygienic and means they are missing out on valuable school life."

Helen said: "We wanted the logo to be friendly and accessible to as many people as possible, putting the contact details in red with the period circle may put some people off, but it's more important to raise awareness on this issue so the red had to stay. Blue for how menstrual blood has so far been portrayed in the advertising world and then red for the reality - the ‘period' in the circle acts as a endnote - its time for this degradation to stop."

To raise funds and awareness for their campaign, the trio have launched a Facebook page which has information on how you can help. They are also creating some tote bags with their logo that will be sold at various outlets in November. You can see their page for details. All profits from these bags will provide sanitary wear for women. 

Alison said: "As it’s just the three of us there are no hidden costs in this campaign – we will use all the profits to buy in bulk, and drop off at the foodbank."

To find out how you can help or where to buy a bag follow the group on social media pages on Facebook, twitter and Instagram: @povertyispants.

To find out more about Fishponds’ foodbank, which also accepts toiletries, sanitary wear and nappies, visit https://eastbristol.foodbank.org.uk/locations/