Digital billboard plan for site next to Fishponds Road thrown out

November 02 2019
Digital billboard plan for site next to Fishponds Road thrown out

PLANS to install a digital advertising billboard on a busy corner of Fishponds Road have been thrown out.

Advertising firm Clear Channel wanted to replace the existing poster board at the corner of Station Road and Fishponds Road, opposite the Lidl car park, with a digital screen, which would have shown a succession of ads.

But the plan brought 39 objections from members of the public and was the subject of a campaign by the group Adblock Bristol, which calls for "a city free from corporate outdoor advertising" and it was refused by a planning committee on grounds of road safety and the effect on the area.

Explaining its decision, the city council said: "The proposed digital advertisement display because of its presence and nature would result in an additional distraction to motorists on a busy junction within the primary shopping area of a designated town centre.

"As such this proposal has the potential to cause drivers to lose concentration and come into conflict with other vehicles, pedestriansand cyclists.

"The proposal, by virtue of its internal illumination, changing display, and prominence in the townscape, would result in less than substantial harm to the character and appearance of the Stapleton and Frome Valley Conservation Area, and the harm would not be outweighed by any public benefit."

The Voice has asked Clear Channel whether it plans to appeal.